1. General information on data protection

Alix Lasers Middle East LLC attaches great importance to protecting the privacy of our customers. This privacy policy informs you about how we collect, process, and share your personal data, as well as your rights. You can use our website without providing any personal data. However, if you use certain services via the website or online shop, it may be necessary to process personal data. For such processing, we generally obtain the consent of the person concerned, unless there is a legal basis for doing so.

2. Responsible for data processing

Responsible in terms of the General Data Protection Regulation (GDPR) and other applicable data protection laws:

• Alix Lasers Middle East LLC
  Email: compliance@alix-lasers.ea

For all data protection questions, you can also contact us via the designated data protection officer:

• Data protection officer Alix Lasers Middle East LLC
  Email: compliance@alix-lasers.ea

3. Definition of “personal data”

“Personal data” is any information relating to an identified or identifiable person. Examples of this are:

• Name, gender, address, telephone number, email address

• Credit and debit card numbers, other payment details

• Financial information, date and place of birth

• Nationality, passport or visa details, social media account ID

• Location data, geolocation information

• Biometric data (e.g. photos, video recordings)

If you provide us with personal data relating to other individuals, you warrant that you have obtained the consent of the individual concerned and that we may use the data in accordance with this privacy policy.

4. Collection of general data and information

Our website collects technical data each time it is accessed. This includes:

• browser type and version, operating system, referrer URL, IP address

• Date and time of access, Internet service provider (ISP)

This information is necessary for the operation and security of the website and does not allow any conclusions to be drawn about the data subject. Alix Lasers GmbH uses this data for security purposes, to optimize our content, and to support law enforcement authorities in the event of a cyber attack.

5. Registration on our website and in the online shop

You can register on our website or in our online shop and provide personal data. This data is used internally and exclusively for the provision of our services. When you register, we also store your IP address, the date and time of registration in order to prevent misuse and investigate criminal offences. This data will only be passed on to third parties if there is a legal obligation to do so.

6. Contact form and communication

Our website contains a contact form for quick electronic communication. If a person contacts Alix Lasers GmbH via the contact form or by email, we store the personal data transmitted exclusively for processing and in case of further questions. This data will not be passed on to third parties.

7. Processing and storage of personal data

Personal data will only be processed and stored for as long as is necessary for the respective purpose or to fulfill legal retention obligations. If the purpose for storage no longer applies or a legal retention period expires, the personal data will be blocked or deleted.

8. Use of personal data and other data

Alix Lasers Middle East LLC uses personal data for:

• Fulfilling contracts (e.g., reservations, orders, invoices)

• Providing, improving, and personalizing our services

• Customer communication and marketing, depending on personal preferences

We also use personal data for documentation purposes (e.g., event photos) and in connection with advertising campaigns, contests, and customer satisfaction surveys.

9. Disclosure of personal data

Your personal data will only be disclosed if:

• this is necessary for the fulfillment of the contract (e.g., to shipping service providers)

• there is a legal obligation to do so or you have given your consent

• consent to the disclosure of data has been obtained

10. Email newsletter and postal advertising

If you subscribe to our newsletter, we will use your email address to send you regular information. You can unsubscribe at any time, and your data will be deleted after you unsubscribe.

Postal advertising: We use names and addresses for our own postal advertising purposes (Art. 6 (1) lit. f GDPR). You can object to this use at any time.

11. Hosting and access data

Our website is hosted by Framer, a third-party provider that provides hosting and website display services. Framer automatically stores so-called server log files each time a website is accessed, which contain information such as the IP address, date and time of access, and the URL requested. This data is evaluated to ensure trouble-free operation and to improve our offering.

As a hosting provider, Framer is subject to the data protection regulations of the European Union and the European Economic Area.

12. Cookies and web analytics

Our website uses cookies to make visiting our website attractive and to enable the use of certain functions. Cookies are small text files that are automatically stored on your device. These cookies are necessary to offer you certain functions and to optimize our website.

We use Google Analytics for web analysis. Google Analytics compiles statistics on the use of the website. The data is collected anonymously. You can object to this collection by installing a corresponding browser plugin (http://tools.google.com/dlpage/gaoptout?hl=de).

13. Social media plugins

Our website uses social plugins (“plugins”) from social networks such as Facebook, Google, Twitter, Instagram, and Pinterest. When you visit a page that contains a plugin, a direct connection to the provider's servers is established, which transmits data such as your IP address and the time of your visit to the provider. You can prevent this by using script blockers (e.g., “NoScript”) in your browser.

14. YouTube video plugins

We embed YouTube videos with enhanced privacy settings enabled. This means that data is only transferred when the video is played. For more information about how Google processes your data, please visit https://www.google.com/policies/privacy/.

15. Use of Google Fonts

We use Google Fonts to ensure that fonts are displayed consistently. When you visit our website, a connection to Google servers is established and your IP address is transmitted. For more information, please refer to Google's privacy policy at https://www.google.com/policies/privacy/.

16. Your rights

As a data subject, you have the following rights:

• Information (Art. 15 GDPR): You can request information about your stored data.

• Rectification (Art. 16 GDPR): You can request the rectification of inaccurate or incomplete personal data stored by us.

• Erasure (Art. 17 GDPR): You can request the erasure of your data stored by us, provided that there are no legal obligations to retain it.

• Restriction of processing (Art. 18 GDPR): You can request the restriction of the processing of your data if the accuracy of the data is disputed or the data is no longer required.

• Data portability (Art. 20 GDPR): You have the right to receive your personal data in a structured, commonly used and machine-readable format.

• Objection (Art. 21 GDPR): You may object to the processing of your data, in particular for direct marketing purposes.

• Complaint (Art. 77 GDPR): You may lodge a complaint with a supervisory authority.

17. Right to object

You may object to the processing of your personal data at any time with effect for the future. If the processing is for direct marketing purposes, you can object at any time without giving reasons.

18. Contact details and controller

If you have any questions about the collection, processing or use of your personal data, or if you wish to request information, correction, blocking or deletion of data, or exercise your rights, please contact us:

• Alix Lasers Middle East